THE ULTIMATE DUET: ROYAL CARIBBEAN AND EUROVISION SONG CONTEST TAKE THE STAGE IN NEW PARTNERSHIP

LONDON, 4 Jan. 2024 – Hitting the high notes as well as the high seas, Royal Caribbean International has joined forces with the world’s largest live music event, the Eurovision Song Contest. As an Official Partner for 2024 and 2025, Royal Caribbean will bring to life a wide range of moments and experiences, including brand exposure throughout the event, host-city promotion and more.

The new collaboration will debut ahead of the upcoming 68th Eurovision Song Contest that will be held in the vibrant city of Malmö, Sweden, in May 2024, and broadcast in the 37 participating countries with millions more watching online. This will also mark the start of Royal Caribbean’s highly anticipated European season with six award-winning ships sailing from eight cities across the continent and visiting a line-up of landmark destinations.

Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International comments, “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”

Martin Österdahl, Executive Supervisor for the Eurovision Song Contest said: “We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!"

For those who love live entertainment, exploring the world and creating lifelong memories, Royal Caribbean’s 2024 summer season is a line-up of holidays that bring all three together. Holidaymakers will be blown away with full-scale shows across four signature “stages” – air, ice, water and theatre – alongside live music and comedy. With more than 50 years of experience delivering holidays with experiences for every type of family and traveller, Royal Caribbean sets the stage for everyone to make memories their way every day on holiday.

Details on how fans can get tickets to the 68th annual Eurovision Song Contest with Royal Caribbean will be revealed in the coming months.

About Royal Caribbean International
Royal Caribbean International, owned by Royal Caribbean Group (NYSE: RCL), has been delivering innovation at sea for more than 50 years. Each successive class of ships is an architectural marvel that features the latest technology and guest experiences for today’s adventurous traveller. The cruise line continues to revolutionise holidays with itineraries to 240 destinations in 61 countries on six continents, including Royal Caribbean’s private island destination in The Bahamas, Perfect Day at CocoCay, the first in the Perfect Day Island Collection.

Media can stay up to date by following @RoyalCaribPR on X and visiting RoyalCaribbeanPressCenter.com. For additional information or to make reservations, travellers can call their travel advisor or visit RoyalCaribbean.com.

About Eurovision Song Contest
The Eurovision Song Contest is the world’s largest live music event. It is organized annually by the European Broadcasting Union (EBU), the world’s foremost alliance of public service media (PSM).

The competition, in which participating Members of the EBU send a new original song to represent their nation, has taken place every year since 1956 except in 2020.

The 2023 Eurovision Song Contest reached over 170 million viewers around the world on TV and online. 37 broadcasters will take part in the 2024 Eurovision Song Contest in Malmö, Sweden hosted by SVT. 27 broadcasters have won the competition at least once.  The EBU represents 112 media organisations in 56 countries in Europe, the Middle East, and Africa; and has an additional 30 Associates around the world. The EBU strives to secure a sustainable future for public service media.

Related Videos

Spotlighting Royal Caribbean’s Show-Stopping Entertainment

Every night, it’s “Lights, camera, action” for Royal Caribbean International’s 1,600 cast members, 600 musicians and 800 technicians. The world’s largest producer of live entertainment puts on full-scale, original productions across four “stages” – air, ice, water and theater – around the world for 105,000-plus guests of all ages. From projection mapping and choreographed drones to 3D flying systems, high divers, ice skaters and slackliners, Royal Caribbean’s unmatched combination of talent, leading technology and creativity pushes the boundaries of what’s possible in entertainment across the globe.

Seven Chapters, One Adventure: Revolutionary Technology Brings New Royal Caribbean Entertainment to Life

November 2021 - Revolutionary technology, robotics, live performers, physical scenery and more blur the lines between realities to create Royal Caribbean’s latest hit production, The Book, on board new ship Odyssey of the Seas. Headlining Two70, the cruise line’s signature high-tech venue, The Book takes audiences of all ages on an adventure of seven unique chapters. It’s brought to life as one story by talented singers, musicians, aerialists, dancers, and boundary-pushing technology across six 100-inch Roboscreens and a one-of-a-kind backdrop comprised of 135 feet of 12K-resolution video projection screens. Get an inside look at what it takes to put on the new, unparalleled show from the cast, production crew and experts, and learn how Two70 sets the stage for a fully immersive experience unlike any other venue in entertainment.

Oasis of the Seas Overview B-roll

Overview B-Roll footage of Oasis of the Seas

Odyssey of the Seas Aerials B-roll

Aerial b-roll of Odyssey of the Seas

Odyssey of the Seas Entertainment B-roll

B-roll footage of entertainment on Odyssey of the Seas

Related Images

January 2024 – Royal Caribbean International has joined forces with the world’s largest live music event, the Eurovision Song Contest. As an Official Partner for 2024 and 2025, Royal Caribbean will bring to life a wide range of moments and experiences, including brand exposure throughout the event, host-city promotion and more. 

November 2019 - Royal Caribbean International’s iconic Oasis of the Seas, the ship that revolutionized the cruise industry, has made a splash in its return to South Florida with a $165 million new look. The original gamechanger debuts a thrilling combination of new Royal Caribbean experiences, including the cruise line’s first barbecue restaurant, Portside BBQ; and guest favorites, from the tallest slide at sea–the Ultimate Abyss–to popular live music venue Music Hall, and a reimagined, Caribbean pool deck. 

The  AquaTheater on board Royal Caribbean ships tout breathtaking ocean views and deck-defying aqua performances with high divers, slackliners, aerialists, synchronized swimmers and more.

November 2019 – The amplified Oasis of the Seas brings the heart-pumping addition of the Ultimate Abyss, a 10-story test of courage and the tallest slide at sea. 

Odyssey of the Seas sports a whole new look and 12 all-new and first-to-brand adventures. Guests of all ages can choose from a lineup of experiences, including a Caribbean-inspired pool deck, the North Star glass observation capsule, SeaPlex – the largest indoor and outdoor activity complex at sea – and world-class restaurants, including the new Giovanni’s Italian Kitchen & Wine Bar.

TWO70 - Quantum of the Seas 

It’s game on for multigenerational families and guests of all ages alike in the next-generation SeaPlex on board Odyssey of the Seas. The two-level largest indoor and outdoor activity complex at sea debuts a Quantum Ultra Class first, Playmakers Sports Bar & Arcade, and features an array of activities. From bumper cars to new and classic arcade games, there’s something for every traveler to enjoy.

Entertainment Fun Facts

Related Stories

Dive Into 10 Fun Facts About the Mediterranean

Things You Can Only Do on a Royal Caribbean Cruise

How to Spend the Ultimate Night on the Amplified Oasis of the Seas

A Captain's Inside Look at Odyssey of the Seas